THE EVENT
We celebrated the Veil Brewing Co’s annual Black Friday event, Dark Daze, to celebrate their love of dark beers with over eighteen selections this year. It’s a great event to grab a beer, take a photo in our Richmond photo booth rental, and enjoy the afternoon away from the holiday madness of Black Friday.
THE GOAL
To create a unique and interactive photobooth experience at the Veil Brewing Co for their annual Dark Daze Event encouraging local Richmonders to stop by and celebrate with the Veil on a traditionally crazy holiday.
THE STRATEGY
Our team provided a fun digital photo booth experience for guests with shareable content showcasing the event and guests having fun celebrating a day of dark beers. Guests had the opportunity to capture still photos, animated GIFs, or a boomerang to send directly to their phone or email. We also provided a link to give them Instagram-ready media for their social sharing platforms.
We used our Selfie Booth to create a branded experience with the use of custom photo designs, targeted messaging from the Veil Brewing Co that would be sent to guests texting and emailing their media to themselves, as well as a Tap to Start Screen that promoted the Veil brand. Our photo booth was optimized with specific formatting that allowed guests to instantly share their content and create social awareness of the event.
A call to action was used for the custom text and email messages sent to guests sending their media to themselves. This encouraged guests to both share their content on social media and tag the Veil to create awareness of the event happening in real time.
THE EXPERIENCE
Our team provided a professional experience through prompt communications, and a streamlined workflow, and used our event industry experience to give insight into how our photo booth could help their event succeed. Through the use of shareable content and capturing images, our Selfie Booth provided an inventive solution as well as an event experience to drive their guests toward strategic action for the event.
THE PACKAGE
- Modern Selfie Photo Booth
- Digital Experience
- Branded Designs using the Veil’s in-house graphics
- Branded Touch to Start Screen + Designs
- Branded Messaging with a CTA to accomplish targeted goals
- Shareable Content
- Animated GIFs, Boomerangs, Still Photos
- Event Space backdrop to showcase the Veil
THE REVIEW
“We love working with Badass Booth! We’ve had them for two larger events and they are so professional from start to finish. Definitely a must-have for a party. Thank you Badass!” | THE VEIL BREWING CO
