THE EVENT
Every year the Veil Brewing Co throws a fun Halloween Party for all of local Richmond to attend. It’s a fun way to grab a beer, take a photo in our photo booth, wear your best costume for a chance to win their costume contest, dance to live beats by a local DJ and get out for the night.
Our team provided a fun Richmond photo booth experience for guests at the Veil to remember the night with shareable content in addition to a great way to showcase their unique costumes. Guests had the opportunity to capture still photos, animated GIFs, or a boomerang to send directly to their phone or email. We also provided a link to give them Instagram-ready media for their social sharing platforms.
THE GOAL
To create a unique and interactive Richmond photo booth experience at the Veil Brewing Co for their annual Halloween Dance Party showcasing guests wearing the costumes and create social buzz for the event to encourage people to both attend and wear a fun costume.
THE STRATEGY
We used our Selfie Booth to create a branded experience with the use of custom photo designs, targeted messaging from the Veil Brewing Co that would be sent to guests texting and emailing their media to themselves, as well as a Tap to Start Screen that promoted the Veil brand. We used Veil’s in-house Halloween graphics for all of the photo booth designs. Our photo booth was optimized with specific formatting that allowed guests to instantly share their content and create social awareness of the event.
A call to action was used for the custom text and email messages sent to guests sending their media to themselves. This encouraged guests to both share their content on social media and tag the Veil to create awareness of the event happening in real time.
THE EXPERIENCE
Our team provided a photo booth solution for the Veil with professional communications, a streamlined workflow, and experience in the event industry that gave us special insight into how our photo booth could help their event succeed. Through the use of social sharing content and capturing images for their costume contest, our Selfie Booth provided an inventive solution as well as an event experience to drive their guests toward strategic action for the event.
THE PACKAGE
- Modern Selfie Photo Booth
- Digital Experience
- Branded Touch to Start Screen
- Branded Photo + Boomerang Designs
- Branded Messaging from the Veil with a CTA to accomplish targeted goals
THE CLIENT’S REVIEW
“We love working with Badass Booth! We’ve had them for two larger events and they are so professional from start to finish. Definitely a must-have for a party. Thank you Badass!” | THE VEIL BREWING CO
